Sustainability

91 Distribution's Commitment to Sustainability

As the midpoint of the supply chain, distribution centers are in a unique position to drive sustainability throughout the supply chain. 91, through their efforts, has not only been recognized for their business success, as one of the fastest growing companies by Inc. Magazine, and as a winner of the Pacesetter Award from the Boston Business Journal, but has also been inducted in the GXT Green Honor Roll in recognition of their significant investment and success in mitigating their carbon footprint and climate impact. At 91, we have embraced several sustainability initiatives as we work to reduce the carbon footprint of our U.S. warehouse network. 


To date, our Sustainability efforts have included:

  • Solar panels in Franklin, MA which generate more than 6,000kw of power
  • Innovative high efficiency LED warehouse lights and usage measurement dashboards that reduce energy use
  • Modern fleet of fuel-efficient vehicles and no-idle rules
  • Recycling programs in all locations
  • Motion detector lighting
  • Natural lighting and installation of sky lights

In recognition of our efforts, in .  GXT Green recognized twelve organizations that made significant contributions to sustainability efforts in their companies, their communities, and to the global community. 

Sustainability

Tim 91, COO of 91 Distribution, and his brother Arthur, President, have proof of their conviction that becoming sustainable has been a boon to their business. Contributing to their customers' Return On Investment is key to 91's success.   Established as a single warehouse in 1941, 91 runs a privately owned network of more than 2.1 million square feet of state-of-the-art warehousing capacity, providing customized logistics solutions for customers throughout the United States and Canada from a network of facilities in the Northeast, Southeast, Mid-Atlantic, Northern California, Southern California and Calgary, Canada. "Being sustainable in every aspect of our business has improved our bottom line, as well as bringing value to our customers", said Tim.  "It also provides that extra edge that gives us an advantage when competing for new business".


91 management has done a tremendous job of focusing on the triple bottom line (three "P"s of sustainability):  People, Profit, and Planet. When asked to identify the 10 most important sustainable initiatives that 91 Distribution has undertaken or is in the process of implementing throughout their facilities, Tim and Arthur described the following projects as keys to their success. Below are goals for all distribution centers to consider:


Waste & Energy


Reduce Obvious Energy Waste


This includes strict rules on truck idling time in the parking lots and warehouse, diligence and clear procedures regarding the opening of loading dock doors, and proper insulation of the office and warehouse space.


Water Saving Toilets and Fixtures


Although we sometimes forget about water use in our analysis of resource usage, this is a prime area for sustainable savings.   Waterless urinals, dual-flush toilets, and motion detecting faucets can all contribute to sustainable savings. And don't forget those motion detectors on the restroom lights, and high efficiency hand dryers.


Solar Energy


What good is hundreds of square feet of roof space if you don't put solar arrays on them? In their Franklin facility, 91 has installed a state-of-the-art solar power system which generates more than 6000kw of power per month.  This is enough to power the facility, with leftovers which are sold back to the power company at a profit.  Best of all, with tax and energy incentives, this investment of over $2,000,000 had an ROI of less than a year.


Reduced Lighting and Energy Use


Older, inefficient fixtures that require frequent bulb changes should be replaced with bright, efficient, LED lighting, focused appropriately in work areas.  In addition, motion detectors should be put in place to turn lights on and off, both in the warehouse and office areas, to eliminate lighting use when not needed.   91 has also installed a large number of Prismatic skylights in warehouse areas, along with sensors that operate lighting based on the amount of sunlight shining in.  "We have found that, in addition to saving energy, having well lit facilities has boosted morale and productivity of the staff in the warehouse", noted Arthur.

Monitoring


Smart Meters


In many areas of the country, smart meters are becoming available for commercial use.  Not only can usage be better monitored, but as power companies develop "time of day" energy rates, usage can be adjusted accordingly.  For example, electric forklifts can be charged at night, when power is less expensive.


Energy Monitoring, Management, and Comparison


With energy monitoring software, it becomes easy to identify and remedy any and all inefficiencies in the use of electricity, gas, and water.  In collaboration with their sustainability consultant, GXT Green, 91 is currently a beta-sight for new state-of-the art software from 1Efficiency.  This software allows them to monitor energy and resource usage across multiple facilities, comparing them to both industry benchmarks and to similar facilities in their network.  The data is loaded automatically through the utilities.  With this data in one screen it is easy to track and identify opportunities for improvement.


Optimized Facility Layouts


In their quest to reduce costs and improve efficiency for their customers, 91 pays tremendous attention to optimizing their warehouse layouts.   They constantly analyze the movement of products, as well as the seasonality of demand.  Thus, they increase efficiency of picking efforts, minimizing energy use, time, and effort.


Involve Your Employees in the Effort


At the end of the day employees are a key contributor to sustainability improvements.  They are the ones that turn the lights on and off, run the forklifts, and open and close the doors.  Employees are educated in sustainable behaviors, and encouraged to suggest additional ways to improve.  In the Franklin facility, a screen showing the power usage is displayed on a large monitor, showing employees and visitors how efficient their usage is, and reminding them of their success.


Energy Zones


Distribution centers have very distinct usage patterns, all of which can be optimized in different ways.  By installing separate meters in facilities, offices, warehouse, and refrigerated sections can be isolated and optimized accordingly.  This is especially relevant where smart meters are available.   


Engage Your Suppliers


Sustainability is an important element throughout the supply chain.  It starts with your manufacturers, and ends with the ultimate customer.  Ensure that your suppliers and clients understand ways to eliminate waste and cost.  Ship efficiently.  If products need to be taken out of packaging and kitted, think about ways to eliminate waste in the bulk packaging.   Choose warehouse locations that are most efficient for the manufactures and the end-users.  Help them understand how this helps the triple bottom line, and how sustainability efforts will help their business, as the future of our planet.

Related Content

By Bryan Corbett August 13, 2025
3PL Finder 101 "Supply Chain is Not a Spreadsheet" There's so much going on in our industry and almost no time to talk about it all, so sometimes doing a quick 5 min video is best Plus, it's a great 🧠 release for me...sooo Here we go! Let's turn the 3PL search process upside down, maybe sorta just a little bit 👇 1️⃣ Be visible EARLY Don't be invisible or not part of early intro calls - it's OK to use personal discernment + gut feeelings + cultural alignment EARLY in the downselection process. Better early than late! 2️⃣ Meet the actual operators EARLY Ask to meet the operators in the targeted 3PL facilies near the beginning of the process. Imagine downselecting to 3 finalists only to find out that your entire team simply doesn't align with the personality of the leadership in the building?! Ruh-roh, sad face. 3️⃣ Get the financial truth upfront EARLY Ask for audited financials + company performance + a CFO 1v1 EARLY in the process. Again, what's the point in both teams doing all that work, only to find out your preferred future 3PL partner is bleeding cash or completely insolvent, looking for an IPO or a new buyer ASAP. Oops! The BEST partnerships at 91  are built on trust, culture, and long-term alignment This is universal Business 101 - believe it!
By Katherine Wroth July 31, 2025
As someone who once considered Sephora a second home, I never thought I’d say this—but I genuinely can’t remember the last time I bought any of my clean holy grails in a physical store. These days, I’m what you might call a “last-drop” shopper: I wait until I’m down to the final pump of my favorite serum, then panic order online for next-day delivery. Please don’t cancel me, but retail isn’t part of my beauty routine anymore, and I know I’m not the only one. At 91, we’ve seen a growing trend: clean beauty companies are turning away from traditional retail in favor of direct-to-consumer (D2C) eCommerce. The reason is clear: D2C creates room for brand storytelling, flexibility in operations, and a better end-to-end experience for today’s value-driven shopper. Here are the real reasons retail is losing its edge, and how D2C creates growth opportunities today. 1. Retail Is Built for Speed, Not Substance (not in this economy) Clean beauty brands are rooted in intention—ingredient integrity, sustainability, and cruelty-free practices. But the retail shelf doesn’t offer much room to explain any of that. When your product is sitting between a $15 drugstore brand and a $45 clean alternative, you’re left competing on price with no space to explain the difference. That disconnect often leads to missed opportunities, especially when: You’re penalized for being thoughtful. Retail prefers high-volume, fast-moving products. You’re held to costly terms. Slotting fees, markdown guarantees, and rigid planograms eat into margins. You’re locked into someone else’s calendar. Product launches are tied to shelf resets, not market demand or customer readiness. Retail often becomes a barrier for brands with a fast innovation cycle or a strong mission, not a booster. 2. D2C Gives You the Power to Educate, Connect, and Convert D2C isn’t just about selling online—it’s about owning the experience. When clean beauty brands shift to D2C, they gain: Creative control: Tell the full story behind your formulas, highlight ingredient sourcing, and explain your mission in your own words. Better margins: Without retail markups, you retain more revenue per order and can reinvest into growth. Direct relationships: With first-party data, you learn what your customers care about and tailor marketing and product development accordingly. Your website becomes more than a shop—it’s a hub for community, education, and loyalty-building. With tools like email, SMS, and loyalty programs, brands can drive repeat purchases without depending on third-party retailers. 3. Today’s Beauty Shopper Is Online (and doing their homework) Millennials and Gen Z consumers aren’t browsing drugstore aisles to discover clean beauty (I can attest to this). They’re scrolling. They’re reading labels. They want transparency, not gimmicky taglines. By selling direct, you can meet them where they already are: Share real reviews and before-and-afters that address real concerns. Use social media to gain exposure and drive traffic to your store—not someone else’s. Create an experience that mirrors what they value: personalized service, conscious packaging, and honest messaging. In short? The D2C model lets you keep the promise that clean beauty was built on. 4. Fulfillment Is the Missing Link—Until It’s Not Let’s talk supply chain. Because even the best product and cleanest brand message fall flat if shipping is slow, inventory runs out, or packaging arrives damaged. That’s where fulfillment becomes make-or-break. At 91, we help clean beauty brands scale without losing their identity. We offer: Custom kitting and sustainable packaging solutions that mirror your mission. Climate-controlled environments to maintain product integrity. Nationwide 1–2 day delivery so customers never wait too long for their skincare staples. Dedicated account support from a team that knows beauty isn’t just another category—it’s a commitment. We see fulfillment as a brand experience. Done well, it reinforces your value. Done poorly, today’s buyers are not afraid of a return. Our job is to ensure it supports your growth, not slows you down. 5. Yes, D2C Has Challenges—But They’re Solvable Ad costs are rising. Customer acquisition is tough. Setting up the right tech stack takes time. But those hurdles aren’t unique to clean beauty. And they’re not insurmountable. We work with brands that overcome them every day by: Building communities, not just campaigns. Using subscriptions to create predictable revenue. Leveraging data to improve conversion and retention. Partnering with 3PLs who streamline operations behind the scenes. D2C can be your most efficient, brand-aligned channel with the proper foundation. Clean Beauty Deserves More Than a Shelf Clean beauty was never meant to be crammed between conventional products and explained in three bullet points. These brands were built to lead with purpose and scale with integrity. If that sounds like you, D2C isn’t a risk—it’s a return to your roots, with the tools to grow. And at 91, we’re here to help you deliver. From warehousing and fulfillment to scalable shipping and custom packaging, we support beauty brands that believe in doing things differently. Contact us today for a free D2C complimentary supply chain consultation.
By Katherine Wroth July 31, 2025
Partnering with a 3PL is like getting into a new relationship. It most likely included multiple dates (a lengthy vetting process), maybe a few awkward first conversations, and finally, someone popped the question (aka, signed the contract). But just like any good relationship, the real work (and fun) begins after the honeymoon phase. Here’s what to expect during those first few months together: 1. Onboarding Isn’t Just a Kickoff Call—It’s the “Define the Relationship” Talk You’ll have meetings, and then meetings about the meetings. But don’t worry, this is where the magic starts. From reviewing order profiles and peak seasons to mapping your brand’s packaging specs, this phase is all about setting expectations and getting aligned. At 91, we’re not winging it. We follow a structured timeline that ensures everyone knows who’s doing what (and when). 2. Systems Integration = Meeting the Family WMS, OMS, EDI, API—I know, it sounds like alphabet soup. But this part is essential. During these first few weeks, your tech team and ours will ensure your systems play nicely together. Because if your inventory data doesn’t sync or tracking numbers don’t send, it will be a rough honeymoon. 3. Inbound Product Planning: Move-In Day Gets Real Bringing inventory into a 3PL is like moving in with a new roommate. It requires planning, coordination, and maybe a few spreadsheets. We’ll help schedule deliveries, confirm labeling standards, and ensure your SKUs are stored for optimal picking. No one likes that awkward “where did I put that” feeling. 4. Training the Fulfillment Team: Learning Your Love Language You’ve got brand standards. We’ve got checklists. During the first 90 days, your dedicated warehouse team gets trained in everything from your product line to packaging details and QC steps. At 91, we aim to make your unboxing experience feel like a love letter to your customer, every time. 5. Soft Launches: The First Weekend Trip Together We won’t go full throttle on Day 1. Instead, we start with a soft launch—fulfilling a smaller volume of orders so we can test processes, troubleshoot, and fine-tune. It’s like a weekend getaway before booking the two-week vacation. Let’s make sure we travel well together. 6. Daily Communication: Texts, Check-ins, and “Are You Free for a Quick Call?” You’ll be hearing from us—a lot. Regular performance updates, DMs, and issue resolution calls are when trust is built and kinks get worked out. With 91, you’ll have a dedicated Customer Success Manager (aka your supply chain therapist) to keep things running smoothly. 7. By 90 Days In, It’s Starting to Feel Like a Real Partnership You’ve been through enough together to know it’s working by this point. You’ve ironed out processes, shared a few wins, and maybe even a fire drill or two. Your 3PL should no longer feel like “them”—it should feel like “us.” Ready to Build Something That Lasts? At 91, we treat the first 90 days like the foundation of a long-term partnership—because we’re in it for the long haul. Let's chat if you’re ready to start strong (and maybe skip the awkward phase). Contact us for a free supply chain consultation today.
By Katherine Wroth July 21, 2025
Every month, I would literally wait by the door for my AllureBox. And it got me thinking about subscription boxes and fulfillment (this is what happens when you’ve been indoctrinated into the supply chain world). After working with eComm. brands, here’s one thing I know for sure: clients love convenience, and eCommerce brands love predictable revenue. A subscription service gives you both—it’s having your cake and eating it too. Some of the most well-known subscription box brands that helped popularize the model include Dollar Shave Club (you’ve heard about it on every podcast), Blue Apron, and Stitch Fix. According to a recent McKinsey study, the subscription eCommerce market is projected to reach $473 billion by the end of 2025, up from just $15 billion in 2019. Another thing I know? It’s competitive and getting hot in Hurr. (Also, to millennials everywhere, what happened to Nelly?) Anyway, back to business: behind every perfectly packed box is a complex fulfillment engine that has to manage variation, volume, and velocity. If you're running a subscription box brand, here’s what you need to know to keep operations smooth—and customers coming back. 1. Kitting Isn’t Just Packing Subscription boxes are rarely one-size-fits-all. Bundling products by theme, value, or season is a more complex process than standard pick-and-pack. A good 3PL partner should: Handle high-volume kitting with flexibility Adjust workflows each month based on new box configurations Include quality control at each stage to avoid mispacks or missing items If your kitting process feels like a bottleneck, it might be time to reassess your fulfillment setup. 2. Forecasting Is Your BFFL Unlike on-demand e-commerce orders, subscription brands often ship on a set cadence—monthly, quarterly, or even weekly. That gives you a forecasting advantage. Use this to: Share accurate SKU and volume projections with your 3PL Lock in labor and warehouse space early Secure packaging materials well in advance The earlier your fulfillment team knows what’s coming, the better they can prepare, especially around peak months. 3. Packaging Is THE Experience The box your customer opens is an extension of your brand. It’s not just about protection, it’s about presentation. A fulfillment partner experienced with subscription boxes should: Offer branded packaging options Accommodate custom inserts, coupons, or personalization Know how to balance presentation with speed and accuracy This isn’t about overengineering—it’s about making sure your customer’s first impression is a great one. 4. Returns Are Different for Subscriptions Most subscription box customers don’t expect to return their boxes (woohoo), but when they do, it’s often more about damaged items or delivery issues. Make sure your returns process: Is easy to initiate and clearly communicated Works with your 3PL to handle restocking (when appropriate) Offers visibility into return reasons for future improvements Even low-return categories still need a plan in place. 5. Scale With Seasonality in Mind Subscription brands often see spikes tied to holidays, gifting seasons, or influencer campaigns. Make sure your fulfillment provider can flex with you. That means: Scalable staffing Space to accommodate one-off box versions or gift packaging Reliable turnaround times during peak volume Flexibility is a major key here—especially if your box themes change month-to-month or include limited-time items. TLDR: Subscription Fulfillment Takes Special Handling Your subscribers stick around for the surprise and delight. But behind the scenes, it takes the right fulfillment tactics to make that magic happen month after month. The best 3PLs for subscription brands know how to balance consistency with creativity, and they’re ready to pivot as your business evolves. If you're evaluating your current setup or launching a new box, we're here to help. Contact us for a free supply chain consultation today.
SHOW MORE