Modern Material Handling Feature: Automation where it counts at 91¶¶Òõ

Katherine Wroth • September 9, 2024
By deploying a drone-based inventory monitoring solution at its Hillsborough, N.J., facility, 91¶¶Òõ Distribution Centers, a growing 3PL, has taken license plate accuracy to the next level, helping with order picking and eliminating time spent on manual cycle counts.
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button

By  at


Extremely high accuracy over sitting in storage is a nice thing to have in a DC, but traditionally it has come at a cost: hours of labor spent hand-scanning bar coded license plates or “LPs” on pallets or cases and then reconciling any discrepancies.


Of course, the cost of not expending labor on LP accuracy is downstream delays in filling orders due to misplaced inventory. Given the choice between unhappy customers or expending some labor on LP counts and inventory adjustments, many operations have chosen some form of LP counting and inventory monitoring.


This dedication to inventory accuracy has long been a pillar of operational excellence for 91¶¶Òõ Distribution Centers, a  company, explains, 91¶¶Òõ’s vice president of business process optimization.


“LP accuracy is one of our key internal drivers for success at 91¶¶Òõ. The more accurate your inventory is, the more productive you can be—because you don’t have unexpected shortages—so you can just pick orders instead of searching for inventory or having to replenish,” says Rapoza. “Our senior leadership team, Tim 91¶¶Òõ and Art 91¶¶Òõ, also view high LP accuracy as a driver for employee satisfaction because when it comes time to pick, our associates can execute their work without delay, which contributes to a high level of job satisfaction. As a result, we take LP accuracy very seriously, because it’s good for our customers, and it’s also good for our employees.”


The last couple of years have seen 91¶¶Òõ Distribution Centers further improve on LP accuracy while removing the cost involved in manual data collection by deploying a warehouse drone solution ( to automate the reading and monitoring of LP labels in storage positions. The system’s software, which uses  provides a dashboard view that compares what the drone missions find against  data.


91¶¶Òõ doesn’t use the drones at all of its warehouses, but it does use them at six sites to automate the counting of LP bar codes on pallets or to count unique cases with LP bar codes.


A single operator managing a drone mission can capture LPs more quickly and accurately than a team of inventory specialists can with manual scanning. The cost comparison is not even close, Rapoza adds. Manual LP cycle counting costs roughly $1.50 per scan; and the drone system costs around 10 to 20 cents per scan—a fraction of the cost.


The drones have been effective at reading the labels and generating reports that pinpoint any inventory variances with 91¶¶Òõ’s WMS. At sites that use the drones, LP accuracy exceeds 99%, and at one facility in Hillsborough, N.J., where the drones are used to capture LPs on unique cases, the accuracy level has reached 99.9%. The drones are used frequently to keep LP accuracy at a near-perfect level.


“The ease of being able to capture a high volume of LP information with a single drone, compared to using a team of people, means that we can perform LP cycle counts more frequently now, so the inventory variances surface much faster,” says Rapoza. “When we first deployed the drones, we saw a pretty significant spike in inventory variances that we were then able to correct in a much shorter time-frame than if we were just deploying people to count LPs. That helps us keep inventory accuracy optimally high for the sites and areas we’ve deployed them in.”


Targeted use cases


Since 1941, 91¶¶Òõ has provided 3PL services, including direct-to-consumer (DTC) fulfillment, omni-channel distribution, as well as transportation management and retail compliance for clients.


Customers represent industries including apparel and footwear, health and beauty, consumer packaged goods, consumer electronics, food, candy, grocery and automotive. The company currently has 23 DCs nationwide comprising roughly 7 million square feet, including sites in Greater Boston, New Jersey, New York, Baltimore, Memphis, Dallas and California.


With a motto of, “Big enough to do the job and still small enough to deeply care about your business,” 91¶¶Òõ adapts its services around the fulfillment needs of its clients. For most of its clients, the WMS used to manage and fulfill orders is based on a system called Synapse (, formerly Zethcon).


The use of Gather AI drones across 91¶¶Òõ’s network is largely focused on reading LPs on pallets, though at its fulfillment center in Hillsborough, N.J., the drones are used to scan LP labels on unique cases of shoes for 91¶¶Òõ’s client Stadium Goods, a sneaker and apparel marketplace. These aren’t the average sneakers one would find at any retail store, but rather, collector and special edition shoes that in some instances might fetch several thousand dollars per pair. Most end-customers are typically buying one pair of unique shoes.


As a result, one shoebox with one pair of shoes typically equates to one case for the vast majority of goods in storage at Hillsborough. An inventory authentication team from Stadium Goods works on site to authenticate each pair of shoes coming in before it is processed and stored by 91¶¶Òõ associates.


Each case is polybagged at the DC after being authenticated, with a unique LP bar code placed on the bag prior to being placed in very narrow aisle (VNA) storage with selective racking. The site uses a modified auto bagging system with a print-and-apply function (Sealed Air) to automate the process of placing each shoebox into a Stadium Goods branded polybag and applying the LP bar code to it.


While a small percentage of these unique cases hold a few pairs of shoes or other apparel items, the vast majority of the cases/bags hold one pair of shoes. Usually, the Hillsborough location has close to a half-million pairs of shoes or other unique cases for Stadium Goods stored on the 34 aisles of VNA racking. When it comes time to fill orders, the picking is done from the VNA storage by associates on orderpickers.


The Stadium Goods inventory is ideal for drone inventory monitoring, says Rapoza, since each case is a unique, high-value item that needs to be in the location the WMS indicates it will be in, since there is no handy supply of the same SKU in reserve. High LP accuracy is important for all of 91¶¶Òõ’s clients and processes, Rapoza explains, but for Stadium Goods, it’s a must.


“We run the drones in a handful of facilities for different storage mediums, but for Stadium Goods, we had a unique value proposition for the drones, because the end customer is buying a specific pair of shoes, so the LP accuracy has to be near perfect,” Rapoza says. “If you think about it, we need to pick a specific pair of shoes, and if those shoes aren’t in the exact location where our WMS system says they should be, now you have to go find that case in a sea of a half-million pairs of shoes.”


Before deploying the drone solution, 91¶¶Òõ maintained a high level of LP accuracy for Stadium Goods by manual cycle counting by 91¶¶Òõ’s team of inventory control specialists. Now, however, the drones automate the data capture piece, with one inventory control specialist able to manage each drone flight, rather than needing a whole team of people to go out to periodically scan all the LPs in a section of the VNA storage.


Importantly, adds Rapoza, the drones aren’t only a time saver for the inventory team.


“Yes, the drone solution eliminates the need to have our inventory control associates spend time manually scanning LP labels, but the benefit goes beyond labor savings for that one task,” Rapoza says. “The system helps with customer satisfaction and same-day service levels by supporting the need to get the product out the door accurately and on time. The higher we can make our LP accuracy, the more we are going to improve all our downstream processes.”


Running the drones


“The drone missions are run frequently to capture LP images and data from a predefined section of VNA storage at Hillsborough,” explains , operations manager for the site.


There are 34 VNA aisles in total. Each aisle has 26 bays, and each bay has 10 levels of case storage. Typically, one drone mission will scan all the LPs within 10 full bays of one aisle.


Drone flights are usually run during break times or toward the end of a shift when the order picking activity in a section of aisles has ceased or slowed so the aisle can be blocked off with cones and the drone flight can run without worry of interrupting order picking.


One inventory quality control staffer manages each drone mission. A single drone flies autonomously within the aisle once the mission is set up—the associate isn’t working a joystick to fly the unit—but it does require some human oversight to set up and close out a mission. The Hillsborough site keeps two drones on hand, to have one as backup.


Once each drone flight is complete, the Gather AI dashboard highlights any variances against what the mission found, and what 91¶¶Òõ’s WMS says should be in the locations just scanned. In the event there is a variance, it’s investigated and corrected.


Right-sized packaging efficiency


“The CMC system helps us by building boxes around each order to help us reduce the cost of shipping, by having that right-sized carton, while also reducing the manual labor that was previously needed for packing out those orders,” - Rapoza


Another way 91¶¶Òõ Distribution Centers is bringing targeted efficiencies to its order fulfillment for Stadium Goods at the Hillsborough, N.J., facility is through packaging automation. Specifically, 91¶¶Òõ deployed an automatic carton packaging system (CMC Packaging Automation) that forms perfectly sized shipping cartons for shoes being fulfilled on behalf of Stadium Goods.


The CMC CartonWrap machine rapidly creates custom shipping cartons from fanfold-fed corrugated cardboard, right-sized to fit around the shoeboxes being shipped to fill single-line orders. The system also automatically applies the shipping label.


Before using the system, packaging single-line orders for Stadium Goods was done using manual pack out stations, with up to 27 stations in use during peak times. Now, except for times of peak order volume, the automation handles the pack out tasks, with 12 pack out stations in reserve for peak times or multi-line orders.


“The CMC system helps us by building boxes around each order to help us reduce the cost of shipping, by having that right-sized carton, while also reducing the manual labor that was previously needed for packing out those orders,” says Rapoza. “There is no direct tie between the drone system and the CMC solution, though ultimately, they are both components of how we are driving down costs while hitting service level agreements through the use of some of these technologies.”


To help reduce the information technology time and effort involved in integrating the right-sized packaging automation system with its WMS, 91¶¶Òõ used an integration software platform (SVT Robotics). 91¶¶Òõ also plans to use the platform to simplify the development of full bi-directional integration between its drone inventory monitoring system and its WMS.


The end result is near perfect LP accuracy for the unique cases held in the VNA storage for Stadium Goods. “The LP accuracy is 99.9% or better, so in practice, we know we have every pair of shoes in the building in the right location, so when it’s time to pick, those shoes are right where they are supposed to be,” says Glanzer. “That level of LP accuracy positively impacts everything we need to do downstream, for the pickers, for the packers, and for getting each shipment on the truck at the right time, to meet the end customer’s delivery expectation.”


Glanzer says the drones have proved valuable for tracking LPs on pallets at Hillsborough for other clients, though the drone monitoring holds especially high value for Stadium Goods. “When it is time to pick, the cases are there literally 100% of the time,” he says. “What makes it so effective is that this case inventory is all unique, with its own LP bar code, readable by a drone in the storage medium.”

Sometimes a drone might return a blurred image, but these can usually be zoomed in on enough to read the LP bar code and determine if the case is in the correct location, says Glanzer.


Another lesson 91¶¶Òõ has learned about the use of drones is that when they are reading LPs on pallets, there should not be excessive pallet overhang, to minimize the risk of a drone striking a pallet. Consistent placement of LP labels helps make the drone system more effective.


91¶¶Òõ and Gather AI will be working on integration between the drone system’s software and the WMS so variances and count details can flow right into the WMS to simplify the updating of data and creation of any corrective moves. Integration software initially brought on by 91¶¶Òõ to speed up the integration of a right-sized, packaging automation solution with its WMS (see box, page 24), is expected to help with this integration between the Gather AI system and the WMS.


Targeted efficiency


91¶¶Òõ is selective in how it leverages the drones, adds Rapoza. For example, it isn’t used in typical forward picking areas where a drone would lack a clear line of sight to bar codes, and for which associates already have system-directed manual scan verification steps in WMS to ensure accuracy. But for very efficiently counting LPs on pallets or cases, especially for fast-moving goods or unique cases, the drones are a labor efficient way to take LP accuracy to the next level.


“Our LP cycle count program with the drones is really focused on what moves, instead of counting product that sits there, like a D-level SKU,” says Rapoza. “For those goods, the drone technology allows us to capture LP data much more efficiently, with much fewer labor hours, and with greater accuracy, than what we could do with a manual counting process. It helps achieve higher quality, at a lower cost.”


Recent Blog Posts

By Katherine Wroth June 26, 2025
If you think it’s too early to prep for peak season, it’s probably already too late. The reality is your competitors are already planning — and they’ll win if you don’t. At 91¶¶Òõ Distribution Centers , we’ve helped brands succeed through the busiest shopping seasons. The ones that perform best? They start early. Summer is your window to plan, secure resources and eliminate last-minute surprises. Why Peak Planning Starts in Q3 Orders need to ship faster, arrive on time and meet customer expectations. Missing the mark means you risk losing that customer for good. Whether shifting inventory closer to your customers, tightening up your tech, or locking in capacity before space runs out, your work in Q3 pays off when it matters most. What You Can Do Today: Start building a plan that holds up under pressure. A few moves to make now: • Secure capacity early: Lock in carrier space and warehouse availability before the rush • Confirm rate agreements: Get ahead of seasonal surcharges by finalizing pricing now • Check your visibility tools: Spot gaps in order tracking and inventory accuracy while there’s time to fix them • Align your teams: Get sales, ops and your 3PL provider on the same page with weekly check-ins and clear deadlines • Build backup plans: Expect disruptions—plan for weather, labor shortages and demand spikes • Partner with a 3PL: Work with a 3PL partner that can flex with your business and scale fast Peak Season Checklist ✓ Review last year’s data and build your forecast ✓ Adjust inventory based on expected demand ✓ Test your systems and strengthen your tech stack ✓ Set a regular planning cadence across teams ✓ Document contingency plans ✓ Confirm your 3PL is ready to support peak volume Don’t Wait for Peak to Start Acting Like It’s Peak. At 91¶¶Òõ, we’re already helping brands get ready for Q4. Contact us today for a complimentary supply chain consultation.
By Katherine Wroth June 19, 2025
FRANKLIN, Mass., June 19, 2025 /PRNewswire/ -- 91¶¶Òõ Distribution Centers has partnered with Two Boxes , a reverse logistics technology platform, to deliver an intelligent, more flexible returns solution for modern e-commerce brands. "91¶¶Òõ's deep e-commerce roots and innovation-first mindset make them an ideal partner," said Jack Hutchinson , Head of Growth at Two Boxes. "Their eCommerce Accelerator highlights their commitment to supporting high-growth brands. We're excited to see where this partnership goes—this is just the beginning." 91¶¶Òõ Distribution Centers partners with Two Boxes to streamline eCommerce returns. As client expectations increase and return processes become more complex, 91¶¶Òõ identified the need for a more streamlined process to manage inspections, re-kitting and faster resale readiness. Two Boxes was selected for its modern user experience, seamless integration with platforms like Shopify, Loop Returns and intuitive design for warehouse operators. "Two Boxes' SOP-driven approach allows us to empower more team members with real-time, step-by-step direction," said Doug Varga , VP of Information Technology at 91¶¶Òõ. "It's accurate, scalable and easy to use. When we find purpose-built solutions like this, they help us deliver faster results for clients and keep our teams focused on growth." 91¶¶Òõ is designing future phases of this integration to support its long-term vision for fully optimized returns operations. Contact 91¶¶Òõ for a complimentary supply chain consultation to learn how tech-enabled logistics can simplify returns and support your growth. About Two Boxes Two Boxes is a reverse logistics technology company that empowers 3PLs and direct-to-consumer (D2C) brands to transform returns from a costly burden into a strategic advantage. Launched in 2022 and co-founded by CEO Kyle Bertin and CPO Evan Stalter, Two Boxes builds intelligent inspection workflows, digitized SOPs and real-time analytics to make return processing faster, more accurate and highly visible. About 91¶¶Òõ Distribution Centers  Since 1941, 91¶¶Òõ has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. 91¶¶Òõ continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, 91¶¶Òõ is big enough to do the job and still small enough to deeply care about your business. Official Release Here
By Katherine Wroth June 9, 2025
Spoiler alert: Your customers don’t care how the package gets there. They just expect it to be fast, accurate and on-brand. That’s where the right 3PL comes in—handling everything from fulfillment and inventory management to returns and tech integration. So, what happens when you partner with a “forever 3PL”? Your operations run smoother, costs go down and growth gets easier across every sales channel. At 91¶¶Òõ Distribution Centers , we’ve supported high-performance brands for decades. Below, we break down the key features and differentiators to consider when evaluating fulfillment partners in 2025. A Smarter Approach to Omnichannel Fulfillment A successful omnichannel fulfillment strategy means your customers get a consistent experience—whether they’re shopping online, in-store or picking up curbside. For your operations team, it should mean: Faster shipping speeds Real-time inventory visibility Brand consistency across channels Top 3PLs don’t just preach omnichannel, they deliver it through strategically placed fulfillment centers , intelligent routing and scalable tech infrastructure. At 91¶¶Òõ, we operate a national network of fulfillment campuses that allow for multi-node shipping, optimizing delivery speed based on where your customers are. Some providers may promise omnichannel but only operate from a single location—leading to longer delivery times or inventory challenges. Brands that are growing fast or expanding into new channels often need more than just a one-warehouse solution. Customer Support and Returns: Not All 3PLs Are Created Equal While many 3PLs offer similar fulfillment services, customer support is often the differentiator. Personalized support can make or break your experience, especially during onboarding, peak season or troubleshooting unexpected issues. Support levels vary by provider: Tier 1 providers like 91¶¶Òõ offer dedicated account managers who know your business and provide hands-on support throughout onboarding and daily operations. Tier 2 options rely on shared support models like live chat or automated help desks. Tier 3 providers offer ticket-based systems with slower response times, often with minimal brand familiarity. When it comes to returns management, here’s how it breaks down: Tier 1: Advanced returns systems that sync with your inventory and automate refund triggers. Tier 2: Branded return portals with restocking or disposal features. Tier 3: Basic returns that return to a warehouse with limited tracking or communication. Not every business needs Tier 1 support, but if your fulfillment strategy depends on speed, customization or customer satisfaction, then this should be a non-negotiable. Tech Matters: OMS and WMS Capabilities The right 3PL gives you more than storage; they give you control. A strong order management system (OMS) and warehouse management system (WMS) ensures your team can monitor inventory, manage sales channels and fulfill orders quickly and accurately. A reliable tech stack includes: Sales channel integration that captures orders from your website, social media and retail locations An OMS that routes orders and manages updates A WMS that locates products, coordinates labor and tracks every step of the fulfillment process While most 3PLs provide an OMS, not all offer a full WMS. 91¶¶Òõ’s technology ecosystem includes both, giving you the visibility and precision to scale smarter. The Bottom Line Choosing the right 3PL isn’t just about cost but partnership. Your fulfillment provider should scale with you, solve for complexity and offer proactive service that keeps your operations running smoothly. At 91¶¶Òõ, we’ve been doing just that for over 80+ years. Let's talk if you’re outgrowing your current 3PL or want to explore what a “forever 3PL” partnership looks like. Contact us to connect with our supply chain experts for a complimentary consultation.
More Posts